Our Brand

Taziri was born from a lifelong love of jewellery and a desire to see Amazigh heritage represented in a new way.

In 2023, I discovered traditional Amazigh jewellery and found myself asking a simple question: Why aren't there more modern Amazigh jewellery brands that preserve the traditions of our heritage while making them part of everyday life?

That question became the beginning of Taziri.

I wanted to create jewellery that honoured where we come from without feeling confined to the past, pieces inspired by traditional Amazigh designs and symbolism, reimagined for the modern woman and man. Jewellery that could be worn every day, passed down, and continue to tell a story.

With a vision in mind, I began designing new pieces and working closely with leading manufacturers to achieve the quality I envisioned. From the materials and gold finishes to the smallest details, I wanted Taziri to offer pieces that were not only beautiful, but made to be treasured.

Today, Taziri continues to evolve. Our goal is not simply to recreate the jewellery of the past, but to carry its spirit forward, allowing a new generation to wear their heritage with pride, in their own way.

— Shanez, Founder of Taziri

What Makes Taziri Different

At Taziri, we believe jewellery inspired by tradition deserves the same level of craftsmanship, quality, and attention to detail as the finest contemporary jewellery.

Every Taziri piece is developed with a focus on precision and longevity. We use advanced manufacturing technology and implement multiple stages of quality control throughout the production process, ensuring that every detail meets our standards before it reaches you.

Our approach to gold is equally considered. We use genuine 18ct gold plating, carefully refining the tone to achieve a rich, balanced shade that isn't overly yellow and can be effortlessly combined with the rest of your gold jewellery.

Our 18ct gold vermeil pieces are made with 925 sterling silver and finished with 18ct gold, giving them a precious-metal foundation with a durable, long-lasting finish. We use carefully selected natural zircons to add brilliance and a refined touch to these designs.

For our 14ct solid gold pieces, we use lab-grown diamonds, offering exceptional brilliance while maintaining the quality and value we believe our customers deserve.

Our designs are intentionally simple yet sophisticated. Each piece is designed to feel distinctive and meaningful without being difficult to wear.

Sustainability

Quality doesn't stop with the jewellery itself. Our packaging is 100% recyclable, while protective materials are used where necessary to prevent delicate pieces from tangling or becoming damaged during dispatch.

Our customers

We also believe that creating great jewellery means listening to the people who wear it. Customer feedback is an important part of how Taziri evolves. Every question, suggestion, and piece of feedback helps us understand what our customers want and where we can improve. Our commitment to our customers is reflected in the two-year warranty we provide with our jewellery.